"Chiropractic First," -- the most exciting chiropractic patient education book available today -- has already sold 723,000 copies. But author Terry A. Rondberg, D.C., president of the World Chiropractic Alliance, is hoping it will soon reach more than two million people.

"Can you imagine if two million people around the world came to understand exactly what vertebral subluxations were and that correcting them through life-time chiropractic care was essential to their health?" Dr. Rondberg asks. "It would be incredible, particularly because those two million people would tell others and there would be a tremendous snowball effect. Before long, millions of new patients would be flooding into chiropractic offices wanting to have their spines checked."

When Dr. Rondberg wrote "Chiropractic First," his primary goal was to educate the public about subluxation-based chiropractic and dispel the notion that chiropractic was only for adults with low back pain. He wanted them to be familiar with words like "subluxation" and "adjustment" and understand that chiropractors -- and ONLY chiropractors -- were trained and experienced in correcting subluxations. He realized the profession already had several excellent patient education booklets and brochures, but wanted to offer something more substantial -- an actual book which patients wouldn’t toss out when they got home. The result was "Chiropractic First," a 160-page paperback book which sells in book stores and through online outlets such as Amazon.com.

Not surprisingly, the book had another great effect -- it helped build successful and busy chiropractic offices. Doctors began distributing the books throughout their neighborhoods, at open houses, health fairs, and other events. They gave copies to local libraries and schools. They made sure every current patient received a copy. Before long, they started seeing better retention, increased referrals, and plenty of new patients.

Despite increased paper and printing costs, Dr. Rondberg continues to offer "Chiropractic First" to doctors for as low as $2 per copy and has started an exciting drive to reach the goal of two million copies distributed. Plus, he’s made it even easier to purchase copies of "Chiropractic First," by ordering them online through a secure server.