WCA names Dr. Tony Palermo to CEO spot

The World Chiropractic Alliance (WCA) has appointed Tony Palermo, D.C., its new Chief Executive Officer. He immediately formulated an exciting program designed to increase member benefits and boost enrollment in the organization.

"The key to growing the WCA is to make sure all chiropractors are fully aware of the tremendous value they receive by joining," Dr. Palermo said. "Not only do they support a group that actively fights to protect and promote subluxation-based chiropractic throughout the world, they are given practical tools for building prosperous, satisfying, and successful practices."

Palermo, a 1989 graduate of Life College of Chiropractic, has operated two highly successful, large volume family practices. His current practice is a 100%-cash, wellness-oriented, subluxation-based practice. Although a highly profitable practice, it takes only about 10 hours per week.

The rest of his time is devoted to his family, and to coaching other doctors on how they can have a practice that maximizes income while minimizing stress.

His latest coaching endeavor is the "2X + 1 Mastermind Coaching Program," which recently earned the enthusiastic endorsement of WCA President Terry A. Rondberg, D.C.

Palermo plans to incorporate many of the principles of the 2X program into the WCA, and help members become among the most successful doctors in the profession. "At 2X, we emphasize the concepts of strength, pride, integrity, and love, and we use these as the building blocks for a great practice, and a fulfilling life," he explained. "We're going to apply -- and teach -- these same principles to WCA members, knowing that if we help strengthen their practices, we'll help strengthen all of chiropractic."

Membership in the WCA has grown tremendously since it was founded in 1986, but most D.C.s do not belong to any organization. For some, the lack of involvement may be due to apathy, Palermo noted, but for most doctors it is a matter of not recognizing the personal and professional benefits of joining, and not realizing the tremendous impact they -- through the WCA -- can have on chiropractic.

"The goal of the WCA is to safeguard chiropractic from those who would destroy it or distort it into a medical therapy," he stressed. "My personal goal as WCA's CEO is to make sure every doctor of chiropractic on the face of the earth knows this, and ask them all to work shoulder to shoulder with us to achieve that goal."

Dr. Rondberg expressed excitement about Palermo 's appointment and his strategies for building the organization. "He has an incredibly creative, innovative mind, coupled with top-notch business savvy and skills," Rondberg stated. "The WCA is going to approach this as if we were one of his coaching clients, and build what will in essence be the largest chiropractic 'practice' in the world."

The CEO is chosen by the WCA board of directors and serves a one-year term of office. Palermo replaces David Jackson, D.C., who now serves as president of Chiropractic Leadership Alliance. Dr. Jackson will continue to be active in the WCA as a member of its International Board of Governors.