The WCA's chiropractic spokesman, former boxing champion Paul "The Ultimate" Vaden, is an outspoken chiropractic supporter.

"I would not have won the championship without chiropractic," he says.

That testimonial is a powerful public relations statement –- one that can bring new patients into every chiropractic office in the country.

Now, doctors can actually tape portions of a PR video with Vaden, who was named the International Boxing Federation (IBF) World Junior Middleweight Champion in 1995.

Vaden will be spotlighted in press releases, articles, and public education material promoting subluxation-based chiropractic. To take full advantage of his celebrity status, doctors can appear in a video with Vaden, promoting both chiropractic care and their own office.

"You can now star in your own patient education video with a world champion boxer," Terry A. Rondberg, D.C., president of the WCA explains. "Your patients will see you up there on the screen with Paul 'The Ultimate' Vaden, educating about chiropractic and positioning yourself as a champion among chiropractors!"

Doctors can arrange to spend time in the California studio with Vaden, filming various segments of the video. They can choose to read from the professionally prepared script, or modify the narration.

The video features high-quality illustrations and graphics and includes clips of Vaden in the ring and winning the Championship.

"Never before have doctors had the chance to be the star of their own patient education video in just this way," Dr. Rondberg stresses. "It adds a personal touch that's sure to impress and win patients."

A sample video will be screened at the WCA booth during the Las Vegas Parker Seminar, and Vaden will be available to sign autographs and have his photo taken with WCA members.